Showcase: Ruby Loves Red
Thursday, March 11th, 2010
Tell us a little about your company.
Ruby Loves Red is an online gift store that focuses on the best handmade and printed products made by talented designers and crafts people. Owned by artist Sandra Cassidy (and designed and built by her web designer husband Danny Cassidy) the shop has been born out of a love for all things cute, quirky and original hence ‘Gifts With Character’.
Why did you choose Tradingeye as your ecommerce platform?
Site designer Danny Cassidy explains, “I was initially attracted to Tradingeye because its accessibility/compliance features. As a web designer I’m a big fan of content management systems that output well structured, clean HTML and Tradingeye seemed to do this very well. From a functionality point of view Tradingeye’s feature list offers incredible value for money. We also liked the idea of having a dedicated support team available if there should be any technical glitches along the way.”
Could you please let us know about your project?
Ruby Loves Red was originally developed as a blog at the start of 2009. After a while we added a simple Paypal shopping cart then quickly realised that if we wanted to grow the business then we would need an integrated shopping cart and that’s when we selected Tradingeye. From design concept to launch took around three months although a significant proportion of that time was spend collating content.
Do you have any future plans for the site?
It’s still early days for the site but we’re confident that the hard work we’ve put in from the social media and blogging side of things will translate into sales on the new site. We’re particularly keen to implement alternative ways displaying products on the home page, perhaps using Jquery. We’re also really excited about using Tradingeye’s reporting features as a way of obtaining valuable marketing information about customers and product lines.
Do you have anything else you would like to share?
Tradingeye packs some incredibly powerful features considering it’s a reasonably priced off the shelf package and we’re looking forward to exploring all its potential as our business grows and develops.

