An insight into the mind of online shoppers has been revealed in a recent survey.

The Pew foundation quizzed thousands of online shoppers to find out why they shop online, and they found the top four reasons are:

- Shopping online is convenient (78%)
- Best place to buy items that are hard to find (77%)
- Shopping online saves time (68%)
- Best place to find bargains (49%)

The study showed that online shoppers’ attitudes haven’t changed a bit since 1999, when the last survey took place, despite the Internet growing by 3,042%.

Internet security was also highlighted as a growing concern, with 75% admitting they don’t like giving their credit card number or personal details online.

But those questioned said they don’t mind leaving details once they are satisfied the site is credible so make sure your shop lives up to the test to keep customers coming back.