We have joined a global fight for simplicity in web design.

Ben Hunt, of Scratch Media, launched his Save The Pixel campaign in a bid to help make websites more successful.

Ben decided to pursue his passion after making some shocking discoveries after he cut down on the heavy header on one of his sites and deleting some of the lines around the content area.

He found the average number of pages each visitor views rose from 2.17 to 2.39 in just three weeks – a 10% improvement.

The average time spent on the site increased from 2m 12s to 2m 22s in the same time period – up 4%.

And the number of visitors who returned to the site went up from 21.34% to 22.33% – up 4.6%.

To prove his point, he has published a book, Save The Pixel: The Art of Web Design, and is urging people to join his Pixel Liberation Front to let him know what measures are being taken to help his cause.

For more information on his work, log onto:
http://savethepixel.org/blog/call-to-simple-pixel-saving-experiment.php

Join him on Facebook at:
http://www.facebook.com/pages/Save-the-Pixel-The-Art-of-Simple-Web-Design/33384138966

Or get involved with the forum:
http://scratchwebdesignforums.com/forums/index.php?showforum=6