Showcase: Omega Changing Rooms
Tell us a little about your company.
EVODESIGN is a small Liverpool based design and new media marketing agency specialising in brand development, graphic and web design. Our web design philosophy is creating standards based, cross browser compatible and accessible online experience for our clients and their customers.
Why did you choose Tradingeye as your ecommerce platform?
In many ways, once we discovered Tradingeye existed, the decision was made for us. We had been longing for someone to develop an XHTML / CSS compliant solution that could easily be engineered to our own requirements. It seemed to defy logic that of all the cart solutions available none seemed to be lightweight, responsive, scalable, manageable and XHTML / CSS compliant.
Once we began looking into Tradingeye it became clear it had everything we’d need for the majority of our clients requirements. When we started to get a look at V6; how beautifully engineered the back-end was and the additional features on offer we were desperate to get to grips.
Could you please let us know about your project?
The Omega Changing Rooms site was originally developed using V5 of Tradingeye back in November 2008. The project changed in scale a few times which created some delays. The delays proved to be a blessing as they allowed us to re-engineer the site using V6.
The benefits of additional front-end features, as well a great back-end were clearly evident. However, most compelling was the ease with which the client understood the conceptual framework of Tradingeye. We had previously struggled getting the organisational structure of the site across to the client, under V5. The completely re-designed interface of V6 removed all of these problems – creating an extremely intuitive end-user experience.
We anticipate over the coming weeks the store will scale seamlessly, all with very little input from our side.
Do you have any future plans for the site?
We hope our client will begin to harness the full potential of content management available within Tradingeye. Linking specific articles to products, creating downloads and datasheets. The new SEO features of Tradingeye are already reaping improvement in search engine indexing and we expect this to grow. As Tradingeye v6 begins to offer detailed usage reports, augmented with analytics data we expect the store to present some unique opportunities for further enhancement (new products, landing pages, offers and promotions.)
Do you have anything else you would like to share?
Choosing which technologies to invest in as a web developer can be a gamble. There simply aren’t the resources to try every conceivable option; at some point a decision must be made. The friendly, skilled and rapid response of dpivision.com Ltd in relation to their products and services coupled with a vibrant and helpful user community go a long way in establishing confidence. This kind of support is worth its weight in gold when your client’s business is dependent on the infrastructure you are providing.
Tags: showcase, Tradingeye
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